FFFPOSTALSERVICE — Fashion Ecommerce
FFFPOSTALSERVICE is a Seoul-based streetwear label defined by its slogan, “a never ending sci-fi motion picture.” I created a concept redesign of their e-commerce website that reimagines how the brand’s narrative is experienced online. Through motion-driven visuals, immersive layouts, and filmic transitions, the redesign reflects the brand’s futuristic identity while addressing gaps in their existing site.
Client
Case Study: FFFPOSTALSERVICE
DELIVERABLES
E-commerce UX/UI Motion Design Interactive Prototyping Brand Translation Concept Development
Year
2025
Role
UI/UX Designer (Concept Redesign)
Entry loader - an introduction to the brand.
Before entering the main e-commerce page, visitors encounter an entry loader that introduces the brand through its logoform as a progress bar UI, paired with cinematic moving imagery presented in a vertical scroll. Users can immerse themselves in the visuals or enter the shop at any point, without needing to complete the full animation.
Landing page
The redesigned landing page reimagines the flow of the customer experience, guided by the brand’s slogan: “A never-ending sci-fi motion picture.” Motion design was used purposefully, with each element serving a clear role—striking a balance between cinematic storytelling and a seamless shopping journey. The navigation bar establishes clarity from the start, with garment categories defined and easily accessible. A new hero banner highlights featured products or collections, ensuring immediate visibility. Secondary components, such as a horizontal carousel, showcase curated collections with interactive controls that allow users to autoplay, pause, or scrub through content—placing them fully in control of the experience.
Product discovery
The reimagined product pages were designed to make browsing more intuitive and engaging. Products are now organized within a clear directory, properly categorized, and supported with specific filters to streamline discovery. On the product details page, expandable accordions reduce visual clutter while keeping key information accessible. To encourage continued exploration, each page concludes with “Shop Similar” and “Recently Viewed” sections—helping users find related items and re-engage with products of interest.
