Case Study: Flowcraft — Inventory Management Tool
Flowcraft is a SaaS inventory management tool designed for Etsy and Shopify sellers. I created the product concept, UX architecture, and UI design to solve common challenges around tracking materials, managing shared bills of materials, and syncing product variants. The tool streamlines operations for small e-commerce businesses with an intuitive, design-driven interface.
Client
Personal Project
DELIVERABLES
Product Concept UX Architecture UI Design Prototyping Visual Storytelling
Year
2025
Role
Product Designer & Founder
The Flowcraft marketing site — a vertical scroll landing page introducing features and value to merchants.
CORE PRODUCT
Flowcraft is a SaaS inventory management tool designed for Etsy and Shopify sellers. I created the product concept, UX architecture, and UI design to solve common challenges around tracking materials, managing shared bills of materials, and syncing product variants. The tool streamlines operations for small e-commerce businesses with an intuitive, design-driven interface.
The merchant dashboard — a central hub for tracking inventory, and creating purchase orders in just a few clicks.
Flexible material creation — add raw materials, set units, and link them to products with ease.
FLOW BUILDER
A visual builder that maps real-world inventory workflows — connecting products, materials, and logic in one place.
