AS LEAD DESIGNER, I HELPED SHAPE THE IDENTITY AND PRODUCT PIPELINE OF THE SUGAR LAB, WHERE 3D PRINTING MEETS CULINARY CREATIVITY. FROM SCULPTING INTRICATE SUGAR DESIGNS IN 3D AND PRODUCING RENDERS AND PHOTOGRAPHY, TO BUILDING THE DIGITAL STOREFRONT AND MANAGING CROSS-DISCIPLINARY PROJECTS, I TRANSLATED EXPERIMENTAL FOOD TECH INTO ENGAGING CONSUMER EXPERIENCES AND A COHESIVE BRAND PRESENCE.